Pandora – personalized radio that really works
I :heart: Pandora. Not the chick with the box but the internet radio station. I haven’t listened to radio in years for music because my tastes were far from the mainstream, and I had no interest in tuning in to a station at a specific time just to listen to music when I could just play my own. But lately I was kinda bored with all of my music. So I decided to give Pandora a try.
Pandora is described as a music discovery service based on the Music Genome Project, where peeps try classifying songs based on their qualities. It’s like Amazon’s recommendation action with a brain – instead of making a recommendation based on consumption patterns, it makes a recommendation based on shared musical aspects. Like a slow moving bassline, rap influences and use of violin.
This is how it works – you create an account, and then you can create stations. Stations start with an artist or a song (though they will not play the exact song immediately – apparently requests are a no-no). These are called seeds. Whenever a song is played, you can just listen to it, give it a thumbs up or a thumbs down. The more thumbs you give, the more personalized the station gets. That’s all there is to it. If you give an artist 2 thumbs down on a station, they’re banned. If you don’t want to ban someone, you can temporarily ban a song for a month. I love this stuff – new music is engaging me and I’m bookmarking cool songs & artists (with convenient links to Amazon & iTunes so the Pandora peeps can make some $).
My favorite station right now is one I made consisting of dub and 80s-ish hip hop. I started the station with DJ Vadim, added King Tubby, then Rae & Christian (based on some tracks they played that I liked), Horace Andy, Mad Professor and Gotan Project (not sure about whether I dig the last one’s influence in the station). I’ve also added stations for rockabilly/psychobilly, irish folk & idm/chillout with good results. Actually, I was surprised with how good the rock & folk stations turned out to be, and found some good new (to me) music to boot (though I was unimpressed that I couldn’t add Pete Seeger to give my folk station more flavor).
Pandora worked with Christmas music too – I started off with a swingin’ Christmas station, gave a thumbs down to modern crapmeisters like Harry Connick Jr & Diana Krall in favor of Ella, Louie, Sinatra and the like, and added Elvis and VOILA. Instant Arp Christmas music.
Now this is all web-based, so it’s great for work or if you have some nice speakers hooked up to the home ‘puter. They have started offering it on mobile phones too, which is pretty cool. Overall, I totally recommend checking & trying it out. I for one have started a nice list of new music & artists to shake me out of my 10 year old musical doldrums.










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